DISCOP EAST SPECIAL - DRG today confirmed significant sales deals across Eastern Europe for its primetime BBC factual-entertainment title The Real Hustle with BBC Worldwide Channels, Chellomedia and Discovery Networks EMEA ahead of DISCOP East.
The Real Hustle is the presenter-led show which gives an extraordinary insider’s guide to the world’s worst rip-offs, scams, tricks and hustles through compelling hidden-camera set-ups. The Real Hustle was created and is produced by Objective Productions for BBC Three in the UK and DRG has distributed the hit series to more than 60 territories worldwide, whilst launched the format locally in seven major markets internationally – including Russia (Ren TV) and Germany (Sat.1).
DRG has pre-sold the upcoming season 7 (10 x 30 minutes) to BBC Worldwide Channels for primetime broadcast on its BBC Entertainment channel in Poland, where the series is set to launch later this year. The programme will also air on BBC Entertainment feeds in Asia and Africa.
Chello Central Europe has acquired seasons 3, 4, 5 and 6 (incorporating 1 x 1 hour and 50 x 30 minute episodes) for its leading documentary channel Spektrum. The deal also includes two special themed seasons The Real Hustle Las Vegas (8 x 30 minutes) and The Real Hustle Winter and Christmas Specials (2 x 1 hour). Spektrum reaches more than 3.9 million homes across Czech Republic, Hungary and the Slovak Republic.
Discovery Networks EMEA has acquired seasons 3, 4 and 5 of The Real Hustle and The Real Hustle: Las Vegas for its Discovery Channel in Romania, which follows on from the recent success of the series on its Nordic feed.
Reema Patel, Senior Sales Executive for Eastern Europe, Pan Europe and Benelux at DRG said “The Real Hustle has grown into one of the UK’s most successful factual entertainment TV exports, especially amongst broadcasters targeting male and female viewers aged 16-34 years old. The show’s fast pace, long-running volume and high-quality production values has made it a must buy for more than 60 territories worldwide - and we’re delighted to be bringing the latest instalments to Eastern Europe ahead of DISCOP East this week”.
Media Contact:
David Reiss
DRG, Head of Marketing and PR
Tel: +44 (0) 207 494 5828
Email: d.reiss@drg.tv
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